Example build · 01
Posts written from your own documents.
An auto-poster uses AI to write your weekly social posts from a company information sheet and a style guide you provide, illustrates them with your own job photos, links them to the right page on your website, and schedules them across LinkedIn, Facebook, Instagram and X. Nothing publishes until you approve it.
Everyone knows they should post. Almost nobody does.
It is the definition of important but never urgent. There is always a job on, and writing four posts is the thing that gets pushed to Sunday night and then to next week.
So it goes one of three ways. The page sits untouched for eight months and looks abandoned to anyone who checks. Or someone posts in a burst for a fortnight and then stops. Or you pay an agency several hundred a month to write posts about your business that read like they were written by someone who has never been to your business, because they haven't.
Five things, every week, without you.
Reads what you gave it
A company information document and a short style guide describing how you write. It works only from those. It does not invent facts about your business, your services or your history.
Writes the week's posts
Real posts about what you actually do, at the length and tone each platform suits. Not "excited to share" filler.
Picks a photo that fits
From folders of your own job photos, organised by type of work, so a post about one service is not illustrated with a picture of another.
Links to the right page
It reads your website's sitemap, so a post about a particular service links to that service's page rather than to your homepage. Small thing, and it is the difference between a post that sends someone somewhere and one that doesn't.
Schedules and publishes
Each platform gets its own day and time. You pick them, or take sensible defaults.
Three jobs it does, one it never gets.
Most software calling itself AI-powered will not tell you which part is the AI. Here is exactly where it sits, because that is also where the limits are.
AI
It writes the posts
This is the part that genuinely could not be done by rules. It reads your company document and your style guide and writes something new each week about what you actually do, not a template with the service name swapped in. Give it a better style guide and it writes better.
AI
It picks the photo
It matches what a post is about to the right folder of your job photos, so a post about one service is not illustrated with a picture of another.
AI
It finds the right link
It reads your sitemap and works out which of your pages a post should point at. A rules-based tool would need you to map every topic to every URL by hand.
You
You decide what goes out
The AI never publishes. It drafts, illustrates, links and schedules, and then it stops and waits for a person. That is a deliberate limit, not a missing feature.
The part that matters
You approve everything. Always.
The reason most businesses will not let software write in their name is the fear it says something stupid, wrong, or embarrassing at 9am on a Tuesday. That is a fair fear and it is answered in how this is built, not in a promise.
Publishing is a separate switch
Drafting and scheduling run whether or not publishing is on. It stays off until you turn it on, and you can turn it off again at any time without stopping anything else.
Every post is readable first
The week's drafts sit in a calendar. Read them, edit them, delete them, or publish one early. Nothing goes out that you have not seen.
It only knows what you told it
Grounded in your documents. It cannot invent a certification you do not hold or a service you do not offer, because it has no source for either.
It is your account
Connected to your pages, publishing as you. If you ever stop working with us you keep the account, the content and the history.
- LinkedIn · soon
- X · soon
Common questions
What people ask before they say yes.
Could I not just do this in ChatGPT myself?
You could write a post in ChatGPT, yes. What you cannot easily do is get it to know your business without re-explaining every time, pick the right photo out of two thousand on your phone, link to the correct page on your website, remember to do it every Tuesday, and publish it to four platforms at the right times. The writing is about a tenth of the job. The other nine tenths is the bit that never gets done.
Will it sound like us, or like a robot?
It writes from documents you give it — a company information sheet and a short style guide describing how you write. It is grounded in those and it does not invent facts about your business. If it does not know something, it does not make it up. The first week or two is usually spent tightening the style guide until the drafts come out right.
What if it posts something embarrassing?
It cannot. Nothing publishes without a human approving it. Drafting and scheduling run all week; publishing is a separate switch, and it stays off until you turn it on. Even then, every post sits in a calendar you can read, edit or delete before its slot comes round.
How much of my time does it actually take?
Setting it up takes a couple of hours of yours, mostly gathering documents and sorting photos into folders. After that it is a few minutes a week reading the drafts and approving them. If you would rather not even do that, you can leave approval to us and just read what went out.
Where do the photos come from?
Yours. You upload them into folders by job type, and it picks one that matches what the post is about. Most trades and service businesses already have hundreds of job photos sitting on a phone doing nothing.
Which platforms?
Facebook and Instagram are live today. LinkedIn and X are built and waiting on app approval from the platforms themselves, which is their process rather than ours — we will tell you exactly where that stands before you commit to anything. Each platform gets its own posting day and time, and you choose which ones you actually want. Most businesses are better off doing two well than four badly.
What happens if a platform changes its rules?
That is what the monthly fee is for. Social platforms change their APIs regularly and without warning. We watch for it and fix it, which is why we do not hand these over and walk away.
Next step
Twenty minutes, no obligation.
Tell us what you post now, if anything, and what you would want it to say. We will tell you whether this suits you and what it would cost.