Example build · 05
One good post a fortnight. Not forty a day.
A blog writer researches and writes posts about what you actually do, links them to the right pages on your own site and out to real sources, and publishes nothing until you have read it. It is capped on purpose. The cap is the part that keeps your site safe.
Two ways to get this wrong, and most people manage one of them.
The first is doing nothing. The blog has three posts on it from 2023, one of which announces that you have a new website. Anyone who checks learns that you stopped caring about this three years ago.
The second is worse, and it is what most AI writing tools sell. Forty posts a month about nothing in particular, stuffed with the phrases somebody thinks people search for. Google's spam policy names this directly: generating many pages "without adding value for users" is a violation, and sites doing it have been demoted for it. Paying somebody to do that to your website is worse than an empty blog.
Fewer, better, and always about you.
Works from your documents
The same company information and style guide the auto-poster uses. It writes about what you actually do, not what a keyword tool suggested.
Researches properly
Real sources, real figures, and it says where they came from.
Links to your own pages
Reads your sitemap and links to the relevant service page. This is the part that quietly does the most for your search position and the part nobody does by hand.
Links out to real sources
Named, checkable, and current. Which is also the part that makes an AI engine more likely to cite you.
Waits for you
Nothing publishes until you have read it. Same gate as everything else we build.
Three jobs, and a limit it cannot override.
This is the tool where the boundaries matter most, because used carelessly this category actively damages sites.
AI
It researches and writes
A whole post, grounded in your documents, at a length that suits the subject rather than a word count target.
AI
It works out the internal links
Reads your sitemap and decides which of your pages a post should point at. A rules-based tool would need you to map every topic to every page by hand, which is why nobody finishes setting one up.
AI
It finds and cites real sources
Named sources with links, not "studies show". This is the evidence-backed part: research into how AI engines choose what to cite found that pages carrying citations were substantially more likely to be quoted.
You
You decide what publishes, and how often
The cap is yours and the AI cannot raise it. That is the safeguard, and it is why this tool will never flood your site.
The part that matters
The limit is the product.
Every other tool in this category sells volume. Volume is exactly what Google's spam policy targets. Selling you less is not us being modest, it is the thing that keeps your site out of trouble.
A hard cap you set
One a fortnight, one a month, whatever you decide. The AI cannot exceed it. There is no setting that turns this into a content farm.
It writes about what you do
Grounded in your documents. It cannot write about a service you do not offer, because it has no source for one.
Every claim has a source
If it states a figure, it links to where the figure came from. Unsourced assertions do not go in.
Nothing publishes without you
Read it, edit it, bin it. The same gate as everything else on this site.
- Your website
- Your sitemap
Common questions
What people ask before they say yes.
Isn't AI-written content penalised by Google?
No, and it is worth being precise about this. Google's spam policy does not prohibit AI content. What it names is scaled content abuse: generating many pages "for the primary purpose of manipulating search rankings and not helping users". The tool is not the problem, volume without value is. That is exactly why this one is capped, grounded in your documents and reviewed by you before anything goes live.
How often should we actually publish?
Less than you think. One genuinely useful post a fortnight will do more for you than twenty thin ones, and it costs you about ten minutes of reading. We would rather build something you keep using than something that impresses in month one.
Will it sound like us?
It works from a style guide you write, the same way the auto-poster does. The first couple of posts are usually spent tightening that until the voice comes out right.
What do we write about?
The questions your customers actually ask. Every trade has ten of them, you answer them on the phone every week, and almost none of you have written them down. That is the best content you will ever publish and it is already in your head.
Does this help with AI search, or just Google?
Both, and the same things help. Answering a real question directly, citing real sources, and being specific are what makes a page quotable, whether the thing quoting it is a search result or an AI answer. There is no separate trick for one or the other, whatever anyone selling "GEO packages" tells you.
Can we edit the posts?
You have to. Nothing publishes without a person reading it, and that is not a setting you can turn off.
Next step
Twenty minutes, no obligation.
Tell us the questions your customers ask you most often. That is usually the first three posts, and it is a useful conversation either way.